The Penta Model
A1 Niche Focus
A2 Market Edges
B1 Proximity
B2 Sales Chain
C1 Value Stream
C2 Adjacents
D1 Substitutes
D2 New Geographies
E1 Trend Markets
E2 New Markets
F1 Cost Leadership
F2 Differentiation
G1 Customer Intimacy
G2 Added Value
H1 Exclusive Channel
H2 Dominant Exchange
I1 Proprietary Ecosystem
I2 Unique Enablers
J1 Disruptive Innovation
J2 Concept Innovation
Guideline
Examples